Steady Clothing
Founded in 1994 by Joshua Brownfield and Eric Anthony, Steady Clothing is a vintage-inspired, rocker-chic clothing line that prides itself on cutting-edge designs, high quality and unmatched customer service. The Company focuses on independent retail stores to preserve the original, edgy style that it first envisioned. Additionally, Steady is made in the USA: About 95 percent of Steady’s lines are manufactured domestically.
The company began by making T-shirts, windbreakers, shorts and corduroy pants targeted toward a young, hip Generation X audience. Offereing button-up shirts didn’t quite appeal to its consumers at the time. Five years later as the style of bright-colored, button-up shirts became the rage in the hip club scene, Steady’s popularity began to flourish.
Recent years have shown tremendous growth for Steady, especially with its fashion-forward men’s and woman’s lines, Rock Steady, and it’s kids line Ready Steady Go. Through private label and custom designs, Steady has also broken into the entertainment and private sectors. Steady has outfitted and created merchandise for the likes of Jessica Simpson, Green Day, The Brian Setzer Orchestra, B.B. King, and the hit television show Overhaulin.’ In addition, the brand’s unique style is found outfitting the staff of the House of Blues, Yard House, The Improv and many local bars and restaurants throughout the United States and Canada.
Steady Clothing’s mission is simple: to create the highest quality product while staying true to its roots. While style and design are paramount, Steady will always remain focused on its foundations: relationships, honesty and pride in workmanship.
